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The Saudi tour spans Dammam, Riyadh and Jeddah—three major cities that capture the breadth of the Kingdom's vibrant student market.
Saudi Arabia is rapidly modernising under Vision 2030 and investing heavily in education and digital infrastructure. Universities face significant capacity constraints: about 2.1 million students were enrolled in Saudi universities in 2022, yet unmet demand for places reached 150,000 seats and demand is projected to grow to 2.8 million by 2030.
Exhibiting in our Saudi fairs enables you to meet students and families across regions, understand local curricula (private schools often adopt American or British standards) and align your offerings with Vision 2030's high-priority fields such as AI, renewable energy, health and tourism.

With a population of about 35 million, more than five million Saudis are aged 15–24. High household incomes mean many students can self-fund their studies.
Over 100,000 Saudi students were abroad in 2016; around 70,000 studied overseas in 2019. The new Custodian of the Two Holy Mosques Scholarship Program plans to send 70,000 students to 200 top institutions by 2030.
Saudi universities enrolled 2.1 million students in 2022 but still left 150,000 prospective students without a seat. Demand is forecast to rise to 2.8 million by 2030, pushing more students to seek education abroad.
The country's modernisation agenda prioritises disciplines such as artificial intelligence, sustainable energy, healthcare and hospitality. Programmes aligned with these sectors are in high demand among Saudi students.
Private K-12 enrolment accounts for about 15% of Saudi students and is set to grow to 25% by 2030. Among private schools, 63% follow the Saudi curriculum, 33% the American and 17% the British, meaning many graduates are familiar with international standards.
Latest Saudi Higher Education Study Abroad Data (source: UNESCO Institute for Statistics)
At this point a total number of 70,000 Saudi students are studying abroad for a degree in higher education (source: UNESCO). The most popular study abroad destinations among students from Saudi Arabia are:
Join UniConnect Expo across Dammam, Riyadh, and Jeddah to tap into the Kingdom's rapidly growing education market aligned with Vision 2030.
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